In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor projects a significant downturn in the global economy this year with real GDP expected to slow to 2.6% and inflation hitting 6.4%.
In our explorations we’ll uncover the consistencies and discrepancies in the decisions they’re making and identify which categories differ from the norms and why. We’ll dive into these complex decisions people are making every day with real human stories.
In this session, we’ll share our conversational insights with consumers to understand what problems they’re trying to solve and what’s most important to them when making purchase decisions.
Key takeaways:
Speakers: