Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore – from the client side – the aspects of relationship and trust building that evolve into long-term engagements under the landscape of “doing more with less.” With this landscape – what elements of the client/vendor relationship to focus on? How to provide more value on existing engagements? What are the biggest factors that impact trust and future collaboration?
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