First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with customers and developing the “right products” to solve specific needs. When a data-driven strategy is implemented in product development, consumer journeys and consumer experiences, it can provide a significant impact on a brand’s success – an essential tool for success within Fossil Group, a global design, marketing, distribution and innovation company.
In this presentation from Fossil Group’s Deepa Iyer, joined by Nancy Brigham from Dynata, you’ll learn how Fossil Group incorporates first-party data into the way they create, market, and communicate with their target consumers to build long-term brand health and customer retention. We will share:
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