Leveraging activity-based methods to discover your brand’s aha moments

In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.

Key takeaways:

1. Understanding the advantages of activity-based studies vs. bulletin boards.
2. How to design activities to better understand human emotion.
3. Leveraging projective techniques to engage and inspire respondents.
4. Combining activity-based tools with agile approaches.
5. Discovering Aha moments in your analysis.