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Let’s talk about market research purchasing plans in 2024

We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market research budgets. Will there be any budget cuts, or they will spend more to know the market better? Which sectors are planning to invest more in to gain insights?

Key takeaways:

  1. What to look forward to in the coming year.
  2. Comparative analysis of the sector-wise research growth expected this year vs the coming year.
  3. Insights to strategize and plan your resources.


Speakers: