Insights for all: How to make research more accessible for people with disabilities
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences?
Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer Marketplace Insights group have formed a consortium of research professionals to identify issues and improve the accessibility of our research practice. Our main goals are to
- Ensure customers with disabilities have a voice in research through both representation in recruiting and inclusive research design.
- Create conversation/dialogue within the broader research community.
- Aim for continuous improvement. We would like to share our collective learning and welcome others to join the effort.
Key takeaways:
- How-to support customers with disabilities in having a voice in research through both representation in recruiting and inclusive research design.
- How to collaborate with partners rather than reinvent the wheel.
- Evolve an accessibility practice with continuous improvement as a goal.
Best Practices
Consumers
Presentation by End-Client