How Budweiser Brewing Group is leveraging agile technology and services to get fast, quality insights from consumers
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study.
Key takeaways:
- The importance of Insight in category management and what BBG needed from a consumer insights partner like Toluna.
- What BBG talk to consumers about on the Toluna start platform
- Top Tips when looking for an agile tool for consumer research.
- Example of some output from a study.
Case Study
Food
Joint Presentation
