Feeling the pressure: Consumer spending in permacrisis

We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant flux? Please join GWI’s Trends Manager, Laura Connell as she dives into the world of consumer spending in financial crisis. During this session we’ll answer questions like:

• How does today’s cost of living crisis differ from past recessions, and what can we learn from them?
• How do consumers feel about their current financial situation, and how this has changed over time?
• What are people buying more of, cutting back on, and what their plans are for the months ahead?
• Which purchase influencers are becoming more/less important over time?
• How can brands add value and improve communication in times of transition?

Key takeaways:

1. Learn how consumers are planning to spend in the coming months.
2. Better understand the purchase influencers that are becoming more or less important over time (e.g. sustainability, quality, trust etc.).
3. Use consumer insight to learn how to foster brand trust and loyalty during times of uncertainty.