Creating relevance with a DIY customer panel

Finding the right customer groups to survey can often be time-consuming and dollar-draining. In this session, the speakers will showcase how TechStyle Fashion Group created a DIY, inclusive customer panel that has not only connected them more closely to the consumer but has saved them a lot of time and money. As a result of the customer panel that was created this year, the company has been able to turn around robust insights in less than 24 hours, amplify the voice of the customer to the organization and generate excitement and engagement among survey takers.

Key takeaways:

1. Ways to save time and money when interviewing your customers.
2. Ways to provide timely and relevant insights to your organization.
3. Ways to deepen the organization/customer relationship.

Consumers Demo Presentation by End-Client