COVID’s impact on purchasing emotions towards hygiene and disinfecting products

OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to identify if these variances will be long-term. Qualitative research was conducted with commercial buyers of cleaning and disinfecting products to obtain deeper insights on buying habits, understand the B2B journey and take a deep look at disinfecting moving forward.

Key takeaways:

1. Understand how COVID impacted and changed the way disinfecting is viewed.
2. Learn how brand drove decisions during the toughest days of the pandemic.
3. Learn how qualitative research is used to reach specialized B2B decision-makers.

B2B Case Study Presentation by Supplier