Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. Yet many existing Insight Community solutions suffer from antiquated technology, email-based engagement methods and overly formalized research designs.
Enter Community 2.0, which reimagines the Online Insight Community in a fashion more aligned with how consumers live their lives today…mobile-first, in-the-moment and conversational.
In this fast and engaging session, Reach3 Insights’ Matt Kleinschmit and Rival Technologies’ Jennifer Reid reveal how some of the world’s most customer-centric brands are leveraging the power of mobile chat-based conversational approaches to modernize their insight communities to reach new voices, in new places, in a more organic and natural way. You’ll hear directly from innovative researchers at Diageo, Samsung, John Deere, Brunswick and Dell to understand the real-world ROI achieved from using Community 2.0, mobile chat-based conversational insight methods.
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