Register
Register

Combining research tools with TikTok to better understand Gen Z

Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build a more robust understanding of what Gen Z cares about, how they view their lives and what makes them, well, “Tik!”

As Gen Z speeds through an infinite library of information and entertainment, the pace of digital culture has accelerated to match them. Data tools and social listening merely capture the passing trends — not the meaningful implications. As Gen Z affirms their place as the most sought-after generation for brands, marketers and entertainers, leveraging TikTok takes us beyond the clichés and deep into the culture that Gen Zs consume and create.

Key takeaways:

  • TikTok is the epicenter of Gen Z content, trends and culture.
  • When combined with quantitative and qualitative research, social listening and data tools — TikTok conveys the essence and underlying attitudes of young consumers.
  • The unique on-platform mentality of TikTok users prompts enormous opportunities for marketing.

Best Practices Consumers Presentation by Supplier


Speakers: