Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build a more robust understanding of what Gen Z cares about, how they view their lives and what makes them, well, “Tik!”
As Gen Z speeds through an infinite library of information and entertainment, the pace of digital culture has accelerated to match them. Data tools and social listening merely capture the passing trends — not the meaningful implications. As Gen Z affirms their place as the most sought-after generation for brands, marketers and entertainers, leveraging TikTok takes us beyond the clichés and deep into the culture that Gen Zs consume and create.
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