Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be able to get ahead of the creation of organizational myths in the future. In this context, organizational myths refer to statements that appear to be backed by data or information, that are not actually based on consumer data or research but rather by organizational perception or assumptions on a particular topic.

Key takeaways:

1. Recognition of organizational myths.
2. Understanding potential ways to address organizational myths once recognized.
3. Understanding potential ways to get ahead of the creation of organizational myths in the future.

Best Practices Consumers Joint Presentation