Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than 100 brands competing for shelf space and consumer attention.
Join us to learn how White Claw combined a Numerator Instant Survey with Numerator panel data – in just one week – to unpack consumer behaviors and sentiments that are guiding strategies and decisions at the highest level of the organization to maintain their category-leading position.
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