BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions

ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if we want to better understand our audience, these are the things we should be tapping into! But right now, traditional market research is failing to capture what makes us human and, too often, uninspiring research design is leading to uninspiring data.

In this session, we will explore the power of human-centric research and demonstrate why treating respondents like people drives greater value, unlocks new insights and ultimately informs better business decisions.

Key takeaways:

1. The importance of recognizing respondents as people!
2. Real life examples of human-centric research methodologies in action.
3. Why a more engaging and empathetic respondent experience leads to higher-quality insights and better business decisions.

Consumers Methodologies Presentation by Supplier