All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. Due to this, brands have to make complex decisions in terms of trimming their portfolio, reducing pack sizes and counts, or shifting pricing at the same time. Relying on past data is simply not an option now when pricing sensitivity is fluctuating, and consumer confidence is unstable.
EyeSee and a panel of end-client experts will discuss the latest virtual shopping study findings, and tackle:
Speakers: