What makes the Quirk’s Event Virtual like a true in-person event is the ability to connect with fellow attendees face-to-face in meaningful conversations. The Roundtable tab of the event platform is the place to go to have one-on-one and small conversations with attendees. There will be dedicated sessions over the lunch and learn hour on Tuesday and Wednesday, as well as times when the tables are open for general networking.
Lunch & Learn roundtables: 12:30 p.m. to 1:30 p.m. (CDT)
What’cha Drinkin? Happy Hour roundtables: 4:00 p.m. to 5:00 p.m. (CDT)
Create your own networking roundtable: 12:30 p.m. to 1:30 p.m. (CDT) | 2:10 p.m. to 5:00 p.m. (CDT)
Engaging with consumers while they shop, whether in-the-store or shortly after they leave, is vital for truly understanding the shopper journey. Join Prodege to hear case studies about how in-the-moment research approaches can add value to your research and lead to more actionable insights.
Moderator: Mike Linck, Director of Sales, Prodege
Prodege operates one of the largest panels in the US, maintaining a deeply profiled audience that can be used for targeting. Learn more about how we leverage psychographics and validated purchase data to create solutions for insights professionals.
Moderator: Maureen Lawer, Senior Director, Data Solutions, Prodege
Omnichannel is challenging. Customer adoption of in-store, online and mobile tech varies by persona, purchase intent and other factors. Find out how mystery shopping can identify those pain points where user experience and customer experience intersect. New approaches to mystery shopping, including tasking loyal customers inside a company’s own app, will be discussed, along with traditional mystery shopping approaches applied in new ways.
Moderator: Elaine Buxton, Confero, Inc.
The tools and platforms used most often for CX are similar to many marketing research platforms, but there are some key differences (e.g CRM integration, AI tools, journey mapping and dashboard KPI metrics. During this open discussion, we will explore some of the top platforms and how you can apply them to your practice to grow your business
Moderator: Mark Michelson, CX Talks
An intimate roundtable discussion lead by Julio Franco, Zappi, EVP Global Customer Team
Moderator: Julio Franco, EVP Global Customer Team, Zappi
An intimate roundtable discussion lead by Patricia Montesdeoca, Zappi, VP Customer Transformation
Moderator: Patricia Montesdeoca, VP Customer Transformation, Zappi
In this roundtable we will cover the following topics from both the challenges faced and how technology can be leveraged to improve the process. Executing physician target lists; Appending claims data patient survey data; Self-serve access to deeply profiled patient sample.
Moderators:
Lisa Kaiser, Healthcare Vertical Lead, Dynata
Brendan Egan, Head of Sales Healthcare, Dynata
Emotional appeal is a more relevant consideration now than ever before for brands when talking about consumer behavior. Join this roundtable to discuss this topic.
Moderator: Shilpa Samant, Director of Client Services, Curion
In this roundtable we will dig a more deeply into the methods and machine learning technology that make it possible to cluster unstructured text to create a need-based segmentation, and discuss what this means for the future of agile segmentation.
Moderator: Jonathan William, discover.ai
Chris Barnes, chief product officer at Escalent, has been advising members of committees to re-open the economy at the federal, regional and state level. He studied pandemic response for Homeland Security and was a senior advisor in DC during the financial crisis. He brings his experience in DC and Escalent’s data together to help you see what to watch out for along the road to recovery. He has conducted this presentation more than 60 times for Escalent clients across a wide variety of industries.
Moderator: Chris Barnes, Chief Product Officer, Escalent
More companies are moving market research in-house to accommodate budget shortfalls and the fast-changing marketplace, but how easy is to really transition to a DIY research model? Join Morgan Molnar from SurveyMonkey to discuss how organizations are adopting a faster, more agile approach to research to drive business outcomes and learn how your team can do the same.
Moderator: Morgan Molnar, Director Product Marketing, SurveyMonkey
In this lunch & learn, quantilope will present an automated solution to easily set up, launch, and analyze a TURF research project in 1 – 3 days. TURF is a quantitative research methodology used to optimize the reach of a product line while minimizing cannibalization. The solution will be presented through the lens of original research focused on a food brand seeking to expand their target group and launch a line plant-based meat products.
Moderator: Thomas Fandrich, quantilope
Join us to discuss the Jobs to be Done approach to fueling innovation pipelines and review/discuss the best practices of leveraging the approach. This roundtable is designed to be an open discussion where we can all listen and learn from our experiences.
Moderator: Tim Hoskins, President, Quester
Many brands have internal insights teams that are doing their own DIY survey work. Your team may have the right skillset for developing and fielding a survey and reporting top level results. But you don’t yet have the skillset for doing advanced analytics like driver, maps, TURF, MaxDiff, conjoint, segmentation etc with confidence. How can you add further value to your work and stay in budget? Instead of investing in a new full time resource, you can bring in an expert to help where needed. This help can be identifying opportunities and executing on them, creating more value for your team and stakeholders. This can come with challenges as well. This roundtable is meant to figure out best practices to address the challenges to take advantage of the opportunities.
Moderator: Chris Diener, Ph.D., President, The Analytics Team
In today’s ever changing landscape of consumer data protection, you need an enterprise grade scalable process and tool to manage research participant data while meeting your corporate compliance and security requirements as well as the global or local laws and regulations when managing in-house qualitative research studies. Let Rick introduce you to ARCS, answer your questions and discuss how you can BYODB (bring your own database) into our DIY, Study Management, Participant Engagement Research Ops platform. Not only will you bring process improvement and efficiencies to your research program, you will gain a comfort level, support and approval from your IT, Security and Compliance teams while providing a better panelist experience. Fill your internal UX, sensory and consumer research studies quicker, reducing your recruitment time and cost while protecting your participant data with ARCS.
Moderator: Rick Eisenberg, Global Account Executive ARCS, Marketing Systems Group
Exploring how report automation can quite literally make all the difference to future profit margins against the mounting pressure to reduce costs and overheads.
Moderator: Benjamin Rietti, CEO, E-Tabs
Consumers needs have fundamentally changed in 2020 in dramatic and unprecedented ways. We will explore key areas of change and how businesses are pivoting to adapt.
Moderators:
Janice Caston, VP, Marketing Operations, ITWP
Ron Ruffinott, Senior Research Solutions Consultant, Toluna
To be effective, insights don’t just need to relevant and timely; they need to inspire and motivate decision makers into action. In this open discussion, we will explore the diverse and varied methods that help bring insights to life for stakeholders across your company.
Moderator: Heather Wendlandt, North American Client Development, FlexMR
Quirk’s Account Executive, Tammy Job will lead a mini-writing workshop. She is the Producer and host of a community based live retro-call talk show featuring Evanston artists, musicians, chefs, local noteables and historians. “There isn’t a person you couldn’t love once you know their story” – Mary Lou Kownacki. Using the art of Spoken Word participants should come with pen and paper ready to write!
Moderator: Tammy Job, Account Executive, Quirk’s Media
Too often insights don’t stick because people get judgmental about respondents. How do you overcome and dismantle judgment so empathy can be built and transferred with the client-side team? Join Rob Volpe, Ignite 360 CEO for a discussion on how to dismantle judgment throughout the research journey for the benefit of all involved. Ignite 360 is an insights and strategy firm built on a foundation of empathy and storytelling.
Moderator: Rob Volpe, CEO, Ignite 360
Online complaints have risen in this COVID environment. If you have many locations spread across the country, or even a region, then your company is receiving online reviews. How good is your company at responding to reviews (especially negative ones) in real time? We will discuss best practices for social media review response and management.
Moderators:
Jake Stroburg, LetUsRespond.com
Tony Abbo, LetUsRespond.com
An open discussion among client-side researchers and agencies to understand the new realities of conducting research in these trying times. Budgets, methods, timelines, and other resources have all been affected by the pandemic and fluctuations of the economy. What this session aims to do is create and develop an understanding of each other’s challenges and opportunities, which starts with dialogue. How can agencies better help end clients? How can corporate researchers lean on agencies? How have priorities changed? How have roles & responsibilities changed? All these topics and more will be discussed with the intent of sharing knowledge and bridging any gaps in awareness of one another’s circumstances. This session is not designed to pitch any solutions or products – simply an open dialogue on how we can all support each other better.
Moderator: Josh Logan, Manager of Sales & Marketing, The Olinger Group
The answer is FALSE. Learn about the risks of using untrained online moderators, and how proper training (no travel required!) will give them the skills they need to effectively moderate online focus groups and IDIs.
Moderator: Jeff Walkowski President, QualCore
Lunch & Learn roundtables: 12:30 p.m. to 1:30 p.m. (CDT)
Create your own networking roundtable: 9:20 a.m. to 10:30 a.m. (CDT) | 12:30 p.m. to 5:00 p.m. (CDT)
Researchers today can spend hours (if not days or weeks!) struggling to convert research data into actionable and engaging insights for stakeholders. Join us to see how Prodege is helping clients “minimize the time to knowledge” through our advanced data visualization technology.
Moderator: Mark Scheckner, Senior Manager, Data Analytics & Visualization, Prodege
Follow-up on Prodege’s main session where we discuss insights and behavioral data from our geofencing technology and receipt data that highlights our consumers’ intentions for the holiday season.
Moderator: Andrea Scheuerman, Senior Director, Client Services – Data Solutions, Prodege
Find out how CPG companies are using geocoded photo galleries and photo data to measure store shelf placement participation and brand presentation. Up your game with partnerships with retailers to keep store employees engaged in promotions and placement. Understand which insights needs are a fit for crowdsourced data and which are not. Learn the advantages and pitfalls of rewarding store employees directly with your retail partner.
Moderator: Elaine Buxton, Confero, Inc.
The tools and platforms used most often for CX are similar to many marketing research platforms, but there are some key differences (e.g CRM integration, AI tools, journey mapping and dashboard KPI metrics. During this open discussion, we will explore some of the top platforms and how you can apply them to your practice to grow your business
Moderator: Mark Michelson, CX Talks
Dynata provides seamless access to a wide range of solutions and services to simplify the research process, reduce the time gap between data and action, and increase efficiencies. Come together to explore and discuss current needs in our rapidly changing world.
Moderator: Ron Franscella, SVP, Customer Care, Dynata
Please join Gabe as he will lead a discussion around our evolving insights world and what solutions are being used to close current gaps.
Moderator: Gabe Dworet, SVP, Customer Development, Dynata
In this roundtable we will be exploring how qualitatively harnessing machine learning technology can uncover the kind of intimate, real and honest stories people are sharing with each other online, and how this can be harnessed for better innovation and communication within the sexual health and broader well being categories.
Moderator: Hannah Marcus, Strategist, discover.ai
Chris Barnes, chief product officer at Escalent, has been advising members of committees to re-open the economy at the federal, regional and state level. He studied pandemic response for Homeland Security and was a senior advisor in DC during the financial crisis. He brings his experience in DC and Escalent’s data together to help you see what to watch out for along the road to recovery. He has conducted this presentation more than 60 times for Escalent clients across a wide variety of industries.
Moderator: Chris Barnes, Chief Product Officer, Escalent
There’s no shortage of good ideas but which ones will really move the needle? Find out how to collect the exact data you need (from the exact people you need to talk to) early and often. With the right concept testing solution, organizations can make data-driven decisions and go to market with confidence. Learn about SurveyMonkey’s NEW Expert Solutions that combine our built-in concept and creative testing methodology, high-quality targeted responses, AI-Powered Insights, and presentation-ready reports.
Moderator: Adam Di Tota, Senior Product Manager, SurveyMonkey
Emotional appeal is a more relevant consideration now than ever before for brands when talking about consumer behavior. Join this roundtable to discuss this topic.
Moderator: Shilpa Samant, Director of Client Services, Curion
In this lunch & learn, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 – 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands.
Moderator: Beatrice Capestany, quantilope
Join us to discuss the Jobs to be Done approach to fueling innovation pipelines and review/discuss the best practices of leveraging the approach. This roundtable is designed to be an open discussion where we can all listen and learn from our experiences.
Moderator: Tim Hoskins, President, Quester
It’s getting more common to have drivers analyses, maps, TURF, conjoint etc in quantitative projects. These can be taken to the next level of application through interactive tools that can search for best answers or allow more productive exploration. In this roundtable we will look at the application of simple agent-based simulation to take a drivers analysis to the next level. We will also look at some interactive maps that help you find the highest value positioning. Finally we will look at advanced conjoint simulator functionality that can drive higher value insights. I’ve had over 25 years building simulation tools and we can also discuss, generally, how and where we can add value using simulations and what some challenges are for doing so.
Moderator: Chris Diener, Ph.D., President, The Analytics Team
In today’s ever changing landscape of consumer data protection, you need an enterprise grade scalable process and tool to manage research participant data while meeting your corporate compliance and security requirements as well as the global or local laws and regulations when managing in-house qualitative research studies. Let Rick introduce you to ARCS, answer your questions and discuss how you can BYODB (bring your own database) into our DIY, Study Management, Participant Engagement Research Ops platform. Not only will you bring process improvement and efficiencies to your research program, you will gain a comfort level, support and approval from your IT, Security and Compliance teams while providing a better panelist experience. Fill your internal UX, sensory and consumer research studies quicker, reducing your recruitment time and cost while protecting your participant data with ARCS.
Moderator: Rick Eisenberg, Global Account Executive ARCS, Marketing Systems Group
Exploring how report automation can quite literally make all the difference to future profit margins against the mounting pressure to reduce costs and overheads.
Moderator: Benjamin Rietti, CEO, E-Tabs
Join us as we deep dive into new product development and answer any questions you may have from our session Rapid fire claims testing amongst different constituencies.
Moderator: Marco Pasqualina, Group SVP, NA Head of Sales, Toluna
To be effective, insights don’t just need to relevant and timely; they need to inspire and motivate decision makers into action. In this open discussion, we will explore the diverse and varied methods that help bring insights to life for stakeholders across your company.
Moderator: Heather Wendlandt, North American Client Development, FlexMR
Data presented without a larger framework or narrative comes across as just… data. Landing on the Big Idea is what can really make reports and presentations ‘sing’. That’s often easier said than done. Rob Volpe is CEO of Ignite 360, an insights and strategy firm highly regarded for their storytelling abilities. Rob will share how he and some of his colleagues come up with a Big Idea and what that can do for your ability to tell a great story.
Moderator: Rob Volpe, CEO, Ignite 360
Quirk’s Account Executive, Tammy Job will lead a mini-writing workshop. She is the Producer and host of a community based live retro-call talk show featuring Evanston artists, musicians, chefs, local noteables and historians. “There isn’t a person you couldn’t love once you know their story” – Mary Lou Kownacki. Using the art of Spoken Word participants should come with pen and paper ready to write!
Moderator: Tammy Job, Account Executive, Quirk’s Media
Online complaints have risen in this COVID environment. If you have many locations spread across the country, or even a region, then your company is receiving online reviews. How good is your company at responding to reviews (especially negative ones) in real time? We will discuss best practices for social media review response and management.
Moderators:
Jake Stroburg, LetUsRespond.com
Tony Abbo, LetUsRespond.com
An open discussion among client-side researchers and agencies to understand the new realities of conducting research in these trying times. Budgets, methods, timelines, and other resources have all been affected by the pandemic and fluctuations of the economy. What this session aims to do is create and develop an understanding of each other’s challenges and opportunities, which starts with dialogue. How can agencies better help end clients? How can corporate researchers lean on agencies? How have priorities changed? How have roles & responsibilities changed? All these topics and more will be discussed with the intent of sharing knowledge and bridging any gaps in awareness of one another’s circumstances. This session is not designed to pitch any solutions or products – simply an open dialogue on how we can all support each other better.
Moderator: Josh Logan, Manager of Sales & Marketing, The Olinger Group
Think of this as open office hours with a pro … an opportunity to get free advice about anything related to qualitative research. Jeff Walkowski is a seasoned pro with expertise in in-person, phone, and online qual. Jeff is more popularly known as “Mr. Online.”
Moderator: Jeff Walkowski President, QualCore
Create your own Lunch roundtable: 12:30 p.m. to 1:30 p.m. (CDT)
Create your own networking roundtable: 9:20 a.m. to 10:30 a.m. (CDT) | 12:30 p.m. to 3:20 p.m. (CDT)
During the lunch break on the Thursday, grab your lunch and grab a table and invite your friends, old and new to sit at your table and discuss what you have learned at the event.
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
