Ruth Hinton

Group Head of Customer Experience and Insight, Vue International

With a career in client-side consumer insight spanning 20 years at a variety of major retail and hospitality brands, and a background in psychology, Ruth specializes in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. Ruth is also chair of AURA, the U.K.’s biggest community exclusively for client-side researchers – providing content, events and peer-to-peer support to inspire insight and drive impact within organizations.