Richard Bowman

Director, This Is Insight

Richard has 15 years of experience in the FMCG, media and entertainment industries. He has designed and delivered consumer segmentations and innovation plans for some of the world’s biggest brands. Richard works with the team at Audience Strategies and also runs This Is Insight, a consumer and market research and data consultancy to help brands grow. Richard is the co-author of ‘PROMPT, a practical guide to brand growth using ChatGPT.’