Paula leads Aha!’s project management team and oversees all research utilizing the Aha! platform, including recruiting, programming, discussion guide creation and coaching, moderating and client relationship management. Paula’s decade of experience in online qualitative work has been focused on creating personal connections with respondents to develop valuable insights across all categories, including work on sensitive issues and difficult topics.
Paula received her undergraduate degree in public relations and journalism from Indiana University and then earned her MBA from Cleveland State University.