Melanie has spent more than 25 years designing, executing and interpreting research for agencies and corporations, while leading the industry as a voice for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent 10 years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products. Melanie now leads the Insights Association in its mission to protect, connect, inform and promote its member brands, agencies and individuals.
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
