Lexie Franchak

Market Research Manager, Intuit

Lexie Franchak is a market research manager of consumer insights and strategy at Intuit, focused on bringing the portfolio of TurboTax products to market. She has over a decade of experience as a market research and strategy professional on the client side, across tourism and tech industries, collaborating with various research and strategy suppliers over the years. She leads with a bold, customer-centric mentality resulting in impactful marketing strategies grounded in true customer problems, most recently leveraged while bringing the new TurboTax Live Full-Service product to market.