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Deepa Iyer

Director, Data Science and Market Research, Fossil Group

Deepa currently leads global data science and market research at Fossil Group. She has nearly 20 years of experience driving actionable solutions across multiple industries. Her primary focus is to bring the voice of the customer into product development, strategy and marketing. She leverages emerging technologies to understand the deeper “why” behind customers’ actions. She holds masters in marketing research and electrical engineering.