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Bridget Potocki

Sr. Insights Analyst, Nerdery

Bridget is a senior insights analyst who works to center user needs and challenges in product development. A mixed methods researcher driven to create memorable and frictionless experiences, she employs user-centered methods to drive satisfaction, loyalty and development. She holds a Ph.D. and M.A. in Communication from Ohio State University. Before joining Nerdery, she conducted health care research in academia and consumer insights and market research related to CPG.