Room 2 | 1:30 pm - 2:00 pm | Wednesday, July 19, 2023
In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data integrity throughout the research process. Explore the power of leveraging metadata to identify inconsistencies, employing AI sentiment analysis to uncover insights, and utilizing independent validation tools as a litmus check. Join us to explore the latest trends and gain practical insights into ensuring reliable data for informed decision-making.
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