Register

Understanding what customers do (and don’t) want from offer propositions

Daniel Taylor, manager of growth insights from Comcast and Kevin Korgaonkar, senior research director from MarketCast will discuss the importance of using the right metrics for offer proposition research in order to capture consumer reactions, understand future purchase intent and identify what are the most compelling element(s) of an offer. They will also cover how this research can impact strategic decision making in offer creation and optimization

Key takeaways:

  1. How to measure offer proposition performance and what key metrics to cover.
  2. Survey design of offer propositions that can be understood by survey participants, so that they can clearly convey their reactions.
  3. How these results can aid future strategic decision making for offer design.

Joint Presentation Methodologies Telecommunications


Speakers:

More sessions

See all sessions

How Molson Coors uses foresight to inform the innovation pipeline

How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]

Details

Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste

2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]

Details

Insights for all: How to make research more accessible for people with disabilities

People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]

Details