Solving real-world business problems through disciplined, strategic research

Every research initiative should start with a well-defined problem or issue to be solved, that goes beyond the ever too common ‘statement of work’. Ensuring a given project delivers a solution to the stated business problem tends to be directly correlated to the research disciplines and culture that have been established within one’s organization.

This session will leverage B2B use cases to focus on the disciplines, processes and ‘intangibles’ required to define and solve common business problems. It will also cover-off on select pitfalls encountered by many researchers along the way.

Key takeaways:

  1. Developing ‘best in class’ problem statements.
  2. Defining and implementing key disciplines to drive change.
  3. Establishing a business-aligned culture.

B2B Best Practices Presentation by End-Client


More sessions

See all sessions

Like peanut butter and jelly, MR and UXR are better together

Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]


It takes two to tango: Getting the most from long-term supplier partnerships

There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]


Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person

One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]