Every research initiative should start with a well-defined problem or issue to be solved, that goes beyond the ever too common ‘statement of work’. Ensuring a given project delivers a solution to the stated business problem tends to be directly correlated to the research disciplines and culture that have been established within one’s organization.
This session will leverage B2B use cases to focus on the disciplines, processes and ‘intangibles’ required to define and solve common business problems. It will also cover-off on select pitfalls encountered by many researchers along the way.
Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]