Making the RIGHT decisions for you and your organization in a pressure-cooked insights environment

Michelle O’Neill, senior client officer at Ipsos, will ask the “right” questions of Jeremy Benhammou, global director at AB Inbev, to gain a deep knowledge of his best practices to be successful in any insights role.

Key takeaways:

  • Evolving your insights role/department in a pressure filled and competitive environment utilizing three best practices.
  • Gaining new perspective and dealing with ever-present agility demands.
  • Identifying opportunity areas to not only survive but to thrive in this current environment.

Best Practices Consumers Joint Presentation


More sessions

See all sessions

Creating a more human-centric research process: Putting people back in insights

People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]


How to power your brand’s social media influence with market research

Social media, such as Tik Tok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful [...]


AI and the new researcher hierarchy of needs

The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]