How to power your brand’s social media influence with market research

Room 4 | 4:00 pm - 4:30 pm | Wednesday, July 19, 2023

Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands have effectively established a strong presence on these platforms, often harnessing market research to uncover insights on how to capture the attention of their target audience. Join us to learn how market research can power your social media and help you build a brand that customers love.

Key takeaways:

1. How customers interact with brands on social media platforms.
2. Trends in how Gen Z and Millennials are discovering new brands and purchasing products.
3. Three ways to pair market research with social media to create positive brand experiences.

Media Presentation by Supplier Research Report