By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store today. Then, with an informed understanding of what drives success for both the salty snacks consumer and category, Campbell’s next prepared to use augmented reality to test a new, innovative, recommended store layouts which implemented important findings from Wave 1 of research. This session will describe the planning and execution of this multi-wave approach as well as the team’s major take-aways.
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]
Every research initiative should start with a well-defined problem or issue to be solved, that goes beyond the ever too common ‘statement of work’. Ensuring a given project delivers a [...]