How Campbell’s leverages behavioral research and augmented reality to fuel innovation

Room 2 | 10:30 am - 11:00 am | Thursday, July 20, 2023

By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store today. Then, with an informed understanding of what drives success for both the salty snacks consumer and category, Campbell’s next prepared to use augmented reality to test a new, innovative, recommended store layout which implemented important findings from Wave 1 of research. This session will describe the planning and execution of this multi-wave approach as well as the team’s major takeaways.

Key takeaways:

1. Learn from Campbell’s how they are leveraging behavioral research at-scale and the impact this has had for their organization.
2. Discover through a real-life example how to practically leverage augmented reality for market research (it is easier than it may appear!).
3. Instill confidence in pioneering new research techniques, technology and methodologies via a proven example of a top CPG company, Campbell’s, taking the leap to use a new research approach and experiencing great results and success.