Room 4 | 10:30 am - 11:00 am | Wednesday, July 19, 2023
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in to see how this unique approach revealed consumer demand, price elasticity, branding, positioning and more!
Key takeaways:
Speakers:
More sessions
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]