Register

Creating a more human-centric research process: Putting people back in insights

Room 1 | 1:30 pm - 2:00 pm | Wednesday, July 19, 2023

People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups is less than ideal.

Join Sago’s CEO Reed Cundiff and EVP Scott Baker as they explore how making innovations – large and small – can improve the human experience throughout each step of a project’s lifecycle. The following areas will be examined:

  • Respondent experience: Let’s face it, many surveys, interviews and general research methods are still painful and boring. Our digital world has us programmed to expect the next, new stimulation now. How do you navigate the path between respondents’ short attention spans and the expectation of technology to make their lives and experiences easier?
  • Researcher experience: In today’s market research environment, the insight provider has both a massive opportunity and a challenge. The choice of new innovative research technologies, methods and sample sources has never been more plentiful. At the same time, it’s a very disconnected ecosystem. Explore innovative ways to make it easier for the researcher to connect and collect.
  • Stakeholder experience: Delivering quality insights at the speed of decision-making is imperative, as is how to get the most from providers to deliver more to stakeholders and customers.

Friction, confusion and complication are common and prevent the market research industry from living up to its potential. Unsatisfied with the impact of innovation on our outcomes, we’ve become obsessed with understanding and improving the ROI in the Sago experience. Join Reed and Scott as they share how to deliver meaningful insights moments that resonate.

B2B Best Practices Presentation by Supplier


Speakers:

More sessions

See all sessions

Why good enough isn’t good enough: Sample quality changes your research outcomes

In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]

Details

Insights for all: How to make research more accessible for people with disabilities

People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]

Details

Take a trip into the world of text analytics: Analyzing data from surprising sources

The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]

Details