Room 1 | 1:30 pm - 2:00 pm | Wednesday, July 19, 2023
People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups is less than ideal.
Join Sago’s CEO Reed Cundiff and EVP Scott Baker as they explore how making innovations – large and small – can improve the human experience throughout each step of a project’s lifecycle. The following areas will be examined:
Friction, confusion and complication are common and prevent the market research industry from living up to its potential. Unsatisfied with the impact of innovation on our outcomes, we’ve become obsessed with understanding and improving the ROI in the Sago experience. Join Reed and Scott as they share how to deliver meaningful insights moments that resonate.
Speakers:
More sessions
In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]