Better together: How UX and MR teamed up to win at ag tech product development
How do user research and market research work together to inform the development of technology for agriculture? In our experience in ag tech, we have seen companies blunder, primarily in their assumptions about farmers and “the culture of agriculture.” We dive deep into the different phases of product development, showing where user research and market research can increase confidence and reduce risk in bringing new products to market.
Key takeaways:
- User and Market research being used to drive tech product decision.
- Experience researching a B2B audience on technical topics.
- Applying methodological phases to product development.
Speakers:
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
Chicago - March 27-28, 2023
London - May 3-4, 2023