Room 5 | 12:00 pm - 12:30 pm | Wednesday, July 19, 2023
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital behavior data and survey data the results from this study armed Expedia Group with powerful insights to drive future marketing strategies.
From this presentation you will gain inspiration and ideas for incorporating digital data and survey data methodologies in your own research to better understand consumer behavior and create value.
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