Agility on the line: Sweet insights are the icing on the cake
When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
AI, ML and data quality
At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles: AI-driven insights trump AI-driven efficiency. We use AI and ML to guide users and clients to [...]
Thursday | 10:30 am - 11:00 am | Room 3
BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Breaking the mold: How blending methodologies will ignite your growth in 2023
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Thursday | 1:30 pm - 2:00 pm | Room 4
Captivating consumer minds: Unveiling the power of attention in the e-commerce landscape
Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]
Thursday | 11:15 am - 11:45 am | Room 2
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]
Thursday | 2:15 pm - 2:45 pm | Room 5
End-to-end qualitative using AI enhancements
OvationMR continues to drive MarTech to enhance and optimize the B2B qualitative research experience with our clients. We are working with some of the latest end-to-end AI technologies to optimize [...]
Thursday | 12:00 pm - 12:30 pm | Room 1
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Wednesday | 11:15 am - 11:45 am | Room 1
Products speak louder than words
What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
The universal truths of ag (and research!): Relationships and uncertainty are the name of the game
What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Understanding what customers do (and don’t) want from offer propositions
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
Thursday | 3:45 pm - 4:15 pm | Room 2
Unraveling data quality mysteries: Technology’s role in market research execution
In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
Why is there a firewall between CX and MR and how do we bridge the gap?
MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
4662 Slater Road
Eagan, MN 55122
(651) 379-6200