Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is the largest producer of spices and related food products worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and have since conducted [...]
Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste
2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Repositioning to win in a crowded market: A Constellation Brands fine wine story
How do you position two craft wine brands for growth in a way that supports each brand’s history and intention and provide clear direction for your agency to create a [...]
Size does NOT matter: How to deliver large-scale projects with a smaller team
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
The journey of revamping our brand
Developing a new brand identity is always a delicate process. For over 40 years, Herbalife changes lives by providing nutrition products around the world and offering the business opportunity for [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
Chicago - March 27-28, 2023
London - May 3-4, 2023