“So, is that a good score?”: A Hershey’s and Dig Insights case study
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective
Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
Wednesday | 12:00 pm - 12:30 pm | Room 5
Be the change: Prioritizing social research at points of cultural inflection
In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Wednesday | 1:30 pm - 2:00 pm | Room 5
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Content that makes an impression: How primary research can enhance storytelling and marketing
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more. Key [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
Disney case study: Engaging young, diverse Americans with cultural intelligence
Cultural Fluency is a marketing mandate for brands given the dramatic transformation of the American consumer. Effectively engaging younger, more diverse consumers with cultural intelligence will future-proof your brand. And [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers
Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]
Thursday | 9:00 am - 9:30 am | Room 4
From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy
Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste
2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]
Thursday | 10:30 am - 11:00 am | Room 4
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
Wednesday | 10:30 am - 11:00 am | Room 4
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Thursday | 10:30 am - 11:00 am | Room 2
How Flixbus leverages LLMs for operational excellence
If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
How Thomas’ refreshed their brand to attract younger audiences
Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]
Thursday | 9:00 am - 9:30 am | Room 1
It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world
Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
Thursday | 9:45 am - 10:15 am | Room 3
NBC News: Unlocking a constant stream of the consumer voice through iterative research
In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the [...]
Wednesday | 11:15 am - 11:45 am | Room 3
Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight
Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight [...]
Wednesday | 9:45 am - 10:15 am | Room 1
Reaching multicultural audiences in today’s media environment
Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
Real-world AI in action: How Tillamook accelerates insights and empathy
Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]
Thursday | 10:30 am - 11:00 am | Room 1
Reinventing NPS: A new way to measure perceived customer value for LinkedIn
LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Size does NOT matter: How to deliver large-scale projects with a smaller team
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
The journey of revamping our brand
Developing a new brand identity is always a delicate process. For over 40 years, Herbalife has changed lives by providing nutrition products around the world and offering the business opportunity [...]
Thursday | 3:45 pm - 4:15 pm | Room 3
Understanding your consumer is everything: How a disruptor is positioning to win
My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Unlocking the power of AI in verbatim coding
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
Wednesday | 11:15 am - 11:45 am | Room 4
What makes vertical video ads a success? The dos and don’ts of ads on TikTok, Instagram and YouTube
TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a [...]
Wednesday | 10:30 am - 11:00 am | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200