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AI and the new researcher hierarchy of needs

The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]

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Wednesday | 9:00 am - 9:30 am | Room 4

AI for market researchers and Marketers: A practical guide

Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]

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Thursday | 9:00 am - 9:30 am | Room 2

AI-powered consumer insights: Maximize the impact of your research

Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 5

Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook

In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 3

ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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Wednesday | 10:30 am - 11:00 am | Room 3

Thursday | 2:15 pm - 2:45 pm | Room 4

Connecting with the new experiential consumer

Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 2

Creating a more human-centric research process: Putting people back in insights

People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 1

Fast and now generations: AI and analytics to optimize survey experience among young respondents

Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]

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Wednesday | 12:00 pm - 12:30 pm | Room 1

Gen Z unfiltered: Keeping it real with brands

Background – Allow us to reintroduce ourselves and Generation Z! From the team of next-gen researchers and creators of “IYKYK,” we are back to offer deeper insights on Gen Z [...]

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Thursday | 11:15 am - 11:45 am | Room 4

Generative AI: Your new partner or the next threat?

In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]

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Thursday | 12:00 pm - 12:30 pm | Room 2

How Molson Coors uses foresight to inform the innovation pipeline

How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]

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Thursday | 11:15 am - 11:45 am | Room 3

How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]

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Wednesday | 9:00 am - 9:30 am | Room 5

How to successfully integrate AI into your research toolbox

In this session, Ironwood Insights Group and PersonaPanels will introduce attendees to a new era of AI-powered consumer insights. We will review innovative, AI-driven approaches that can fit seamlessly into [...]

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Wednesday | 2:15 pm - 2:45 pm | Room 4

Humanity meets technology with an AI-first mind-set

The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 3

Insights for all: How to make research more accessible for people with disabilities

People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]

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Thursday | 9:45 am - 10:15 am | Room 2

It takes two to tango: Getting the most from long-term supplier partnerships

There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 5

Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing

One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]

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Thursday | 12:00 pm - 12:30 pm | Room 3

Keeping the humans in your AI research

As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]

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Thursday | 11:15 am - 11:45 am | Room 1

Let me explain Black, again (new presentation!)

Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]

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Wednesday | 11:15 am - 11:45 am | Room 5

Like peanut butter and jelly, MR and UXR are better together

Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 1

Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment

Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 2

Online qualitative: Where to from here?

With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]

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Thursday | 3:00 pm - 3:30 pm | Room 2

Propelled by insights: How Gatorade utilizes foundational research to drive brand growth

Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]

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Thursday | 3:00 pm - 3:30 pm | Room 1

Protocepting: Turning great ideas into great product

Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]

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Thursday | 3:00 pm - 3:30 pm | Room 5

Proven step-by-step methods to layer cultural context into your research for increased competitive advantage

It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]

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Thursday | 9:45 am - 10:15 am | Room 5

Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person

One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]

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Wednesday | 9:00 am - 9:30 am | Room 1

Solving real-world business problems through disciplined, strategic research

Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a [...]

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Thursday | 3:45 pm - 4:15 pm | Room 4

Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.

Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]

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Wednesday | 9:00 am - 9:30 am | Room 2

The art of decision-making: Practical techniques to lead in a data-driven world

The next generation of leaders needs different skills to make decisions amid rising uncertainty. Today’s challenge is not the lack of information but the judgment to use it. This session [...]

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Thursday | 3:00 pm - 3:30 pm | Room 4

The meaning of meaning

Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]

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Thursday | 12:00 pm - 12:30 pm | Room 5

The value of simplification and focus when working on complex projects

As humans, we tend to overcomplicate things in our lives when there are typically some relatively easy solutions to be found. If we could step outside of ourselves and look [...]

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Thursday | 11:15 am - 11:45 am | Room 5

Transforming insight at NPR

IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]

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Thursday | 9:45 am - 10:15 am | Room 4

Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data

Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 3

Unleash the power of AI and let’s transform the industry

Discover the untapped potential of AI in the insights industry and unlock a world of opportunities. Join us for a captivating session where we will share the five key takeaways [...]

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Wednesday | 9:45 am - 10:15 am | Room 5

We need to talk about Sydney!

We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]

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Thursday | 12:00 pm - 12:30 pm | Room 4

Why (and how) the era of generative AI will change search

How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]

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Thursday | 9:45 am - 10:15 am | Room 1

Why luxury brands continue to invest in insights and innovation during tougher economic times

The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]

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Wednesday | 11:15 am - 11:45 am | Room 2