Be the change: Prioritizing social research at points of cultural inflection
In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
Entertainment habits of a hard-to-reach audience
Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]
Wednesday | 9:45 am - 10:15 am | Room 4
How Molson Coors uses foresight to inform the innovation pipeline
How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]
Thursday | 11:15 am - 11:45 am | Room 3
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Wednesday | 9:00 am - 9:30 am | Room 5
Insights for all: How to make research more accessible for people with disabilities
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
Thursday | 9:45 am - 10:15 am | Room 2
Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing
One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]
Thursday | 12:00 pm - 12:30 pm | Room 3
Leverage Spotify’s neuroscience research to better engage with audiences
There’s something magic about sound: the wonder of hearing a favorite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But [...]
Thursday | 2:15 pm - 2:45 pm | Room 3
LGBTQ+ in America
Paramount Advertising’s Audience Impact & Intelligence Team’s latest study, LGBTQ+ In America, explores the unique lived experiences of a community that has seen tremendous progress while also undergoing significant setbacks. [...]
Wednesday | 10:30 am - 11:00 am | Room 5
Like peanut butter and jelly, MR and UXR are better together
Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Love of learning: Career development in a changing market research industry
How do market professionals view their profession? How satisfied are they with their careers and how do they see the future of market research? What are their priorities for upscaling [...]
Wednesday | 2:15 pm - 2:45 pm | Room 5
Measuring the unmeasurable: Real strategies for research impact
As a researcher, you’re always striving to learn and explain, but what about those ambiguous, gnarly topics at the heart of your product or platform? How might you identify and [...]
Wednesday | 10:30 am - 11:00 am | Room 2
NBC News: Unlocking a constant stream of the consumer voice through iterative research
In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the [...]
Wednesday | 11:15 am - 11:45 am | Room 3
Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]
Thursday | 3:00 pm - 3:30 pm | Room 1
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Reinventing NPS: A new way to measure perceived customer value for LinkedIn
LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Solving real-world business problems through disciplined, strategic research
Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a [...]
Thursday | 3:45 pm - 4:15 pm | Room 4
The art of decision-making: Practical techniques to lead in a data-driven world
The next generation of leaders needs different skills to make decisions amid rising uncertainty. Today’s challenge is not the lack of information but the judgment to use it. This session [...]
Thursday | 3:00 pm - 3:30 pm | Room 4
The journey of revamping our brand
Developing a new brand identity is always a delicate process. For over 40 years, Herbalife has changed lives by providing nutrition products around the world and offering the business opportunity [...]
Thursday | 3:45 pm - 4:15 pm | Room 3
The path to cultural relevance is paved with branded content
Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture [...]
Thursday | 9:00 am - 9:30 am | Room 3
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