“So, is that a good score?”: A Hershey’s and Dig Insights case study
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective
Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Agility on the line: Sweet insights are the icing on the cake
When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
Wednesday | 12:00 pm - 12:30 pm | Room 5
Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Wednesday | 1:30 pm - 2:00 pm | Room 5
Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook
In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Connecting with the new experiential consumer
Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Content that makes an impression: How primary research can enhance storytelling and marketing
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more. Key [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers
Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]
Thursday | 9:00 am - 9:30 am | Room 4
Examining equity in patient care
How does the patient health care experience vary depending on who you are and where you live? MyHealthTeam and Publicis Health Media surveyed patients in three online support communities focused [...]
Thursday | 3:00 pm - 3:30 pm | Room 3
From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy
Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste
2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]
Thursday | 10:30 am - 11:00 am | Room 4
Happiness factories, how brands can navigate today’s fan communities
Fan communities have never been so important. As brands look for cultural relevance in a complex world, as they seek to reach their audiences in a fragmented media landscape, and as [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
Wednesday | 10:30 am - 11:00 am | Room 4
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Thursday | 10:30 am - 11:00 am | Room 2
How Flixbus leverages LLMs for operational excellence
If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
How Thomas’ refreshed their brand to attract younger audiences
Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]
Thursday | 9:00 am - 9:30 am | Room 1
Humanity meets technology with an AI-first mind-set
The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world
Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
It takes two to tango: Getting the most from long-term supplier partnerships
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
Thursday | 9:45 am - 10:15 am | Room 3
Keeping the humans in your AI research
As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]
Thursday | 11:15 am - 11:45 am | Room 1
Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment
Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight
Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight [...]
Wednesday | 9:45 am - 10:15 am | Room 1
Protocepting: Turning great ideas into great product
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
Thursday | 3:00 pm - 3:30 pm | Room 5
Reaching multicultural audiences in today’s media environment
Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
Real-world AI in action: How Tillamook accelerates insights and empathy
Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]
Thursday | 10:30 am - 11:00 am | Room 1
Transforming insight at NPR
IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]
Thursday | 9:45 am - 10:15 am | Room 4
Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data
Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Understanding what customers do (and don’t) want from offer propositions
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
Thursday | 3:45 pm - 4:15 pm | Room 2
Understanding your consumer is everything: How a disruptor is positioning to win
My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights
Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
Why is there a firewall between CX and MR and how do we bridge the gap?
MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Why luxury brands continue to invest in insights and innovation during tougher economic times
The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]
Wednesday | 11:15 am - 11:45 am | Room 2
4662 Slater Road
Eagan, MN 55122
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