Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is the largest producer of spices and related food products worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and have since conducted [...]
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
It takes two to tango: Getting the most from long-term supplier partnerships
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
Making the RIGHT decisions for you and your organization in a pressure-cooked insights environment
Michelle O’Neill, senior client officer at Ipsos, will ask the “right” questions of Jeremy Benhammou, global director at AB Inbev, to gain a deep knowledge of his best practices to [...]
Repositioning to win in a crowded market: A Constellation Brands fine wine story
How do you position two craft wine brands for growth in a way that supports each brand’s history and intention and provide clear direction for your agency to create a [...]
Understanding what customers do (and don’t) want from offer propositions
Daniel Taylor, manager of growth insights from Comcast and Kevin Korgaonkar, senior research director from MarketCast will discuss the importance of using the right metrics for offer proposition research in [...]
Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights
Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]
Why is there a firewall between CX and MR and how do we bridge the gap?
MRX (Market Research) and CX (Customer Experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
Chicago - March 27-28, 2023
London - May 3-4, 2023