The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Wednesday | 9:00 am - 9:30 am | Room 4
Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]
Thursday | 9:00 am - 9:30 am | Room 2
At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles: AI-driven insights trump AI-driven efficiency. We use AI and ML to guide users and clients to [...]
Thursday | 10:30 am - 11:00 am | Room 3
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Thursday | 1:30 pm - 2:00 pm | Room 4
Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]
Thursday | 11:15 am - 11:45 am | Room 2
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Thursday | 2:15 pm - 2:45 pm | Room 4
In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]
Thursday | 12:00 pm - 12:30 pm | Room 2
If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]
Thursday | 12:00 pm - 12:30 pm | Room 3
As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]
Thursday | 11:15 am - 11:45 am | Room 1
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Wednesday | 11:15 am - 11:45 am | Room 1
As a researcher, you’re always striving to learn and explain, but what about those ambiguous, gnarly topics at the heart of your product or platform? How might you identify and [...]
Wednesday | 10:30 am - 11:00 am | Room 2
With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]
Thursday | 3:00 pm - 3:30 pm | Room 2
What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]
Thursday | 10:30 am - 11:00 am | Room 1
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]
Wednesday | 9:00 am - 9:30 am | Room 1
LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]
Thursday | 1:30 pm - 2:00 pm | Room 5
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]
Thursday | 12:00 pm - 12:30 pm | Room 5
What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
Wednesday | 11:15 am - 11:45 am | Room 4
In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Thursday | 12:00 pm - 12:30 pm | Room 4
How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]
Thursday | 9:45 am - 10:15 am | Room 1