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AI and the new researcher hierarchy of needs

The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]

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Wednesday | 9:00 am - 9:30 am | Room 4

AI for market researchers and Marketers: A practical guide

Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]

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Thursday | 9:00 am - 9:30 am | Room 2

AI, ML and data quality

At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles: AI-driven insights trump AI-driven efficiency. We use AI and ML to guide users and clients to [...]

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Thursday | 10:30 am - 11:00 am | Room 3

Breaking the mold: How blending methodologies will ignite your growth in 2023

In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]

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Thursday | 1:30 pm - 2:00 pm | Room 4

Captivating consumer minds: Unveiling the power of attention in the e-commerce landscape

Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]

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Thursday | 11:15 am - 11:45 am | Room 2

ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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Wednesday | 10:30 am - 11:00 am | Room 3

Thursday | 2:15 pm - 2:45 pm | Room 4

Generative AI: Your new partner or the next threat?

In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]

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Thursday | 12:00 pm - 12:30 pm | Room 2

How Flixbus leverages LLMs for operational excellence

If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 4

Humanity meets technology with an AI-first mind-set

The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 3

Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing

One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]

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Thursday | 12:00 pm - 12:30 pm | Room 3

Keeping the humans in your AI research

As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]

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Thursday | 11:15 am - 11:45 am | Room 1

Leveraging activity-based methods to discover your brand’s aha moments

In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]

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Wednesday | 11:15 am - 11:45 am | Room 1

Measuring the unmeasurable: Real strategies for research impact

As a researcher, you’re always striving to learn and explain, but what about those ambiguous, gnarly topics at the heart of your product or platform? How might you identify and [...]

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Wednesday | 10:30 am - 11:00 am | Room 2

Online qualitative: Where to from here?

With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]

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Thursday | 3:00 pm - 3:30 pm | Room 2

Products speak louder than words

What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – [...]

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Wednesday | 12:00 pm - 12:30 pm | Room 3

Real-world AI in action: How Tillamook accelerates insights and empathy

Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]

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Thursday | 10:30 am - 11:00 am | Room 1

Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person

One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]

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Wednesday | 9:00 am - 9:30 am | Room 1

Reinventing NPS: A new way to measure perceived customer value for LinkedIn

LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]

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Thursday | 2:15 pm - 2:45 pm | Room 1

Research on research: The impact of generative AI on market research

Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]

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Thursday | 1:30 pm - 2:00 pm | Room 5

Size does NOT matter: How to deliver large-scale projects with a smaller team

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]

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Wednesday | 2:15 pm - 2:45 pm | Room 3

The meaning of meaning

Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]

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Thursday | 12:00 pm - 12:30 pm | Room 5

The universal truths of ag (and research!): Relationships and uncertainty are the name of the game

What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]

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Wednesday | 2:15 pm - 2:45 pm | Room 1

Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights

Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 1

Unlocking the power of AI in verbatim coding

Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]

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Wednesday | 11:15 am - 11:45 am | Room 4

Unraveling data quality mysteries: Technology’s role in market research execution

In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 2

We need to talk about Sydney!

We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]

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Thursday | 12:00 pm - 12:30 pm | Room 4

Why (and how) the era of generative AI will change search

How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]

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Thursday | 9:45 am - 10:15 am | Room 1