Entertainment habits of a hard-to-reach audience

Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]

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Wednesday | 9:45 am - 10:15 am | Room 4

The path to cultural relevance is paved with branded content

Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture [...]

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Thursday | 9:00 am - 9:30 am | Room 3