A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective
Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
AI-powered consumer insights: Maximize the impact of your research
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Be the change: Prioritizing social research at points of cultural inflection
In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Wednesday | 1:30 pm - 2:00 pm | Room 5
BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook
In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Connecting with the new experiential consumer
Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Content that makes an impression: How primary research can enhance storytelling and marketing
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more. Key [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]
Thursday | 2:15 pm - 2:45 pm | Room 5
Disney case study: Engaging young, diverse Americans with cultural intelligence
Cultural Fluency is a marketing mandate for brands given the dramatic transformation of the American consumer. Effectively engaging younger, more diverse consumers with cultural intelligence will future-proof your brand. And [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
Fast and now generations: AI and analytics to optimize survey experience among young respondents
Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy
Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Gen Z unfiltered: Keeping it real with brands
Background – Allow us to reintroduce ourselves and Generation Z! From the team of next-gen researchers and creators of “IYKYK,” we are back to offer deeper insights on Gen Z [...]
Thursday | 11:15 am - 11:45 am | Room 4
Happiness factories, how brands can navigate today’s fan communities
Fan communities have never been so important. As brands look for cultural relevance in a complex world, as they seek to reach their audiences in a fragmented media landscape, and as [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
Wednesday | 10:30 am - 11:00 am | Room 4
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Thursday | 10:30 am - 11:00 am | Room 2
How Molson Coors uses foresight to inform the innovation pipeline
How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]
Thursday | 11:15 am - 11:45 am | Room 3
How Thomas’ refreshed their brand to attract younger audiences
Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]
Thursday | 9:00 am - 9:30 am | Room 1
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Wednesday | 9:00 am - 9:30 am | Room 5
How to successfully integrate AI into your research toolbox
In this session, Ironwood Insights Group and PersonaPanels will introduce attendees to a new era of AI-powered consumer insights. We will review innovative, AI-driven approaches that can fit seamlessly into [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Insights for all: How to make research more accessible for people with disabilities
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
Thursday | 9:45 am - 10:15 am | Room 2
It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world
Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
Thursday | 9:45 am - 10:15 am | Room 3
Let me explain Black, again (new presentation!)
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Wednesday | 11:15 am - 11:45 am | Room 5
LGBTQ+ in America
Paramount Advertising’s Audience Impact & Intelligence Team’s latest study, LGBTQ+ In America, explores the unique lived experiences of a community that has seen tremendous progress while also undergoing significant setbacks. [...]
Wednesday | 10:30 am - 11:00 am | Room 5
Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment
Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]
Thursday | 3:00 pm - 3:30 pm | Room 1
Proven step-by-step methods to layer cultural context into your research for increased competitive advantage
It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]
Thursday | 9:45 am - 10:15 am | Room 5
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
Sustainability: What does it even mean today?
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 9:45 am - 10:15 am | Room 2
Take a trip into the world of text analytics: Analyzing data from surprising sources
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Thursday | 10:30 am - 11:00 am | Room 5
The art of decision-making: Practical techniques to lead in a data-driven world
The next generation of leaders needs different skills to make decisions amid rising uncertainty. Today’s challenge is not the lack of information but the judgment to use it. This session [...]
Thursday | 3:00 pm - 3:30 pm | Room 4
The value of simplification and focus when working on complex projects
As humans, we tend to overcomplicate things in our lives when there are typically some relatively easy solutions to be found. If we could step outside of ourselves and look [...]
Thursday | 11:15 am - 11:45 am | Room 5
Understanding your consumer is everything: How a disruptor is positioning to win
My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Unleash the power of AI and let’s transform the industry
Discover the untapped potential of AI in the insights industry and unlock a world of opportunities. Join us for a captivating session where we will share the five key takeaways [...]
Wednesday | 9:45 am - 10:15 am | Room 5
Why good enough isn’t good enough: Sample quality changes your research outcomes
In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]
Thursday | 9:00 am - 9:30 am | Room 5
Why is there a firewall between CX and MR and how do we bridge the gap?
MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Why luxury brands continue to invest in insights and innovation during tougher economic times
The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]
Wednesday | 11:15 am - 11:45 am | Room 2
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