BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is the largest producer of spices and related food products worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and have since conducted [...]
Connecting with the new experiential consumer
Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core value among U.S. consumers. After three years [...]
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]
Gen Z unfiltered
Background – Allow us to reintroduce ourselves and Generation Z! From the team of ‘Next Gen’ researchers and creators of ‘IYKYK,’ we are back to offer deeper insights on Gen [...]
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
How AI-driven trend prediction delivers innovation your customers really want
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Learn how Black Swan Data harnesses the power of AI and social data to [...]
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
How Molson Coors uses foresight to inform the innovation pipeline
How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]
Inclusive research: Unveiling the truths of Latino consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or [...]
Insights for all: How to make research more accessible for people with disabilities
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
Let me explain black, again (new presentation!)
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Making the RIGHT decisions for you and your organization in a pressure-cooked insights environment
Michelle O’Neill, senior client officer at Ipsos, will ask the “right” questions of Jeremy Benhammou, global director at AB Inbev, to gain a deep knowledge of his best practices to [...]
Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Over twenty years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating millennial Moms and Dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial & Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Repositioning to win in a crowded market: A Constellation Brands fine wine story
How do you position two craft wine brands for growth in a way that supports each brand’s history and intention and provide clear direction for your agency to create a [...]
Take a trip into the world of text analytics: Analyzing data from surprising sources
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Why is there a firewall between CX and MR and how do we bridge the gap?
MRX (Market Research) and CX (Customer Experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
Chicago - March 27-28, 2023
London - May 3-4, 2023