People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
OvationMR continues to drive MarTech to enhance and optimize the B2B qualitative research experience with our clients. We are working with some of the latest end-to-end AI technologies to optimize [...]
Thursday | 12:00 pm - 12:30 pm | Room 1
Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
How do market professionals view their profession? How satisfied are they with their careers and how do they see the future of market research? What are their priorities for upscaling [...]
Wednesday | 2:15 pm - 2:45 pm | Room 5
Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight [...]
Wednesday | 9:45 am - 10:15 am | Room 1
Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a [...]
Thursday | 3:45 pm - 4:15 pm | Room 4
Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]
Wednesday | 9:00 am - 9:30 am | Room 2
Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3