Breaking the mold: How blending methodologies will ignite your growth in 2023
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
It takes two to tango: Getting the most from long-term supplier partnerships
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing
One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]
Like peanut butter and jelly, MR and UXR are better together
Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]
Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Over twenty years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]
Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]
Solving real-world business problems through disciplined, strategic research
Every research initiative should start with a well-defined problem or issue to be solved, that goes beyond the ever too common ‘statement of work’. Ensuring a given project delivers a [...]
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023