“So, is that a good score?”: A Hershey’s and Dig Insights case study
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective
Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Agility on the line: Sweet insights are the icing on the cake
When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
AI and the new researcher hierarchy of needs
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Wednesday | 9:00 am - 9:30 am | Room 4
AI for market researchers and Marketers: A practical guide
Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]
Thursday | 9:00 am - 9:30 am | Room 2
AI-powered consumer insights: Maximize the impact of your research
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
AI, ML and data quality
At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles: AI-driven insights trump AI-driven efficiency. We use AI and ML to guide users and clients to [...]
Thursday | 10:30 am - 11:00 am | Room 3
Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
Wednesday | 12:00 pm - 12:30 pm | Room 5
Be the change: Prioritizing social research at points of cultural inflection
In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Wednesday | 1:30 pm - 2:00 pm | Room 5
BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Breaking the mold: How blending methodologies will ignite your growth in 2023
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Thursday | 1:30 pm - 2:00 pm | Room 4
Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook
In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
Captivating consumer minds: Unveiling the power of attention in the e-commerce landscape
Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]
Thursday | 11:15 am - 11:45 am | Room 2
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Thursday | 2:15 pm - 2:45 pm | Room 4
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Connecting with the new experiential consumer
Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Content that makes an impression: How primary research can enhance storytelling and marketing
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more. Key [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]
Thursday | 2:15 pm - 2:45 pm | Room 5
Creating a more human-centric research process: Putting people back in insights
People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
Disney case study: Engaging young, diverse Americans with cultural intelligence
Cultural Fluency is a marketing mandate for brands given the dramatic transformation of the American consumer. Effectively engaging younger, more diverse consumers with cultural intelligence will future-proof your brand. And [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers
Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]
Thursday | 9:00 am - 9:30 am | Room 4
End-to-end qualitative using AI enhancements
OvationMR continues to drive MarTech to enhance and optimize the B2B qualitative research experience with our clients. We are working with some of the latest end-to-end AI technologies to optimize [...]
Thursday | 12:00 pm - 12:30 pm | Room 1
Entertainment habits of a hard-to-reach audience
Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]
Wednesday | 9:45 am - 10:15 am | Room 4
Examining equity in patient care
How does the patient health care experience vary depending on who you are and where you live? MyHealthTeam and Publicis Health Media surveyed patients in three online support communities focused [...]
Thursday | 3:00 pm - 3:30 pm | Room 3
Fast and now generations: AI and analytics to optimize survey experience among young respondents
Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy
Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Gen Z unfiltered: Keeping it real with brands
Background – Allow us to reintroduce ourselves and Generation Z! From the team of next-gen researchers and creators of “IYKYK,” we are back to offer deeper insights on Gen Z [...]
Thursday | 11:15 am - 11:45 am | Room 4
Generative AI: Your new partner or the next threat?
In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]
Thursday | 12:00 pm - 12:30 pm | Room 2
Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste
2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]
Thursday | 10:30 am - 11:00 am | Room 4
Happiness factories, how brands can navigate today’s fan communities
Fan communities have never been so important. As brands look for cultural relevance in a complex world, as they seek to reach their audiences in a fragmented media landscape, and as [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
Wednesday | 10:30 am - 11:00 am | Room 4
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Thursday | 10:30 am - 11:00 am | Room 2
How Flixbus leverages LLMs for operational excellence
If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
How Molson Coors uses foresight to inform the innovation pipeline
How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]
Thursday | 11:15 am - 11:45 am | Room 3
How Thomas’ refreshed their brand to attract younger audiences
Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]
Thursday | 9:00 am - 9:30 am | Room 1
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Wednesday | 9:00 am - 9:30 am | Room 5
How to power your brand’s social media influence with market research
Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
How to successfully integrate AI into your research toolbox
In this session, Ironwood Insights Group and PersonaPanels will introduce attendees to a new era of AI-powered consumer insights. We will review innovative, AI-driven approaches that can fit seamlessly into [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Humanity meets technology with an AI-first mind-set
The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
Insights for all: How to make research more accessible for people with disabilities
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
Thursday | 9:45 am - 10:15 am | Room 2
It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world
Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
It takes two to tango: Getting the most from long-term supplier partnerships
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
Thursday | 9:45 am - 10:15 am | Room 3
Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing
One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]
Thursday | 12:00 pm - 12:30 pm | Room 3
Keeping the humans in your AI research
As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]
Thursday | 11:15 am - 11:45 am | Room 1
Let me explain Black, again (new presentation!)
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Wednesday | 11:15 am - 11:45 am | Room 5
Leverage Spotify’s neuroscience research to better engage with audiences
There’s something magic about sound: the wonder of hearing a favorite song for the first time, the gripping climax of a riveting podcast, the hypnotic hum of white noise. But [...]
Thursday | 2:15 pm - 2:45 pm | Room 3
Leveraging activity-based methods to discover your brand’s aha moments
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Wednesday | 11:15 am - 11:45 am | Room 1
LGBTQ+ in America
Paramount Advertising’s Audience Impact & Intelligence Team’s latest study, LGBTQ+ In America, explores the unique lived experiences of a community that has seen tremendous progress while also undergoing significant setbacks. [...]
Wednesday | 10:30 am - 11:00 am | Room 5
Like peanut butter and jelly, MR and UXR are better together
Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Love of learning: Career development in a changing market research industry
How do market professionals view their profession? How satisfied are they with their careers and how do they see the future of market research? What are their priorities for upscaling [...]
Wednesday | 2:15 pm - 2:45 pm | Room 5
Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment
Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Measuring the unmeasurable: Real strategies for research impact
As a researcher, you’re always striving to learn and explain, but what about those ambiguous, gnarly topics at the heart of your product or platform? How might you identify and [...]
Wednesday | 10:30 am - 11:00 am | Room 2
NBC News: Unlocking a constant stream of the consumer voice through iterative research
In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the [...]
Wednesday | 11:15 am - 11:45 am | Room 3
Online qualitative: Where to from here?
With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]
Thursday | 3:00 pm - 3:30 pm | Room 2
Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight
Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight [...]
Wednesday | 9:45 am - 10:15 am | Room 1
Products speak louder than words
What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]
Thursday | 3:00 pm - 3:30 pm | Room 1
Protocepting: Turning great ideas into great product
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
Thursday | 3:00 pm - 3:30 pm | Room 5
Proven step-by-step methods to layer cultural context into your research for increased competitive advantage
It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]
Thursday | 9:45 am - 10:15 am | Room 5
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
Reaching multicultural audiences in today’s media environment
Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
Real-world AI in action: How Tillamook accelerates insights and empathy
Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]
Thursday | 10:30 am - 11:00 am | Room 1
Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Reinventing NPS: A new way to measure perceived customer value for LinkedIn
LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Research on research: The impact of generative AI on market research
Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]
Thursday | 1:30 pm - 2:00 pm | Room 5
Size does NOT matter: How to deliver large-scale projects with a smaller team
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Solving real-world business problems through disciplined, strategic research
Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a [...]
Thursday | 3:45 pm - 4:15 pm | Room 4
Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.
Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]
Wednesday | 9:00 am - 9:30 am | Room 2
Sustainability: What does it even mean today?
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 9:45 am - 10:15 am | Room 2
Take a trip into the world of text analytics: Analyzing data from surprising sources
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
Thursday | 10:30 am - 11:00 am | Room 5
The art of decision-making: Practical techniques to lead in a data-driven world
The next generation of leaders needs different skills to make decisions amid rising uncertainty. Today’s challenge is not the lack of information but the judgment to use it. This session [...]
Thursday | 3:00 pm - 3:30 pm | Room 4
The journey of revamping our brand
Developing a new brand identity is always a delicate process. For over 40 years, Herbalife has changed lives by providing nutrition products around the world and offering the business opportunity [...]
Thursday | 3:45 pm - 4:15 pm | Room 3
The meaning of meaning
Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]
Thursday | 12:00 pm - 12:30 pm | Room 5
The path to cultural relevance is paved with branded content
Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture [...]
Thursday | 9:00 am - 9:30 am | Room 3
The universal truths of ag (and research!): Relationships and uncertainty are the name of the game
What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
The value of simplification and focus when working on complex projects
As humans, we tend to overcomplicate things in our lives when there are typically some relatively easy solutions to be found. If we could step outside of ourselves and look [...]
Thursday | 11:15 am - 11:45 am | Room 5
Transforming insight at NPR
IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]
Thursday | 9:45 am - 10:15 am | Room 4
Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data
Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Understanding what customers do (and don’t) want from offer propositions
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
Thursday | 3:45 pm - 4:15 pm | Room 2
Understanding your consumer is everything: How a disruptor is positioning to win
My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Unleash the power of AI and let’s transform the industry
Discover the untapped potential of AI in the insights industry and unlock a world of opportunities. Join us for a captivating session where we will share the five key takeaways [...]
Wednesday | 9:45 am - 10:15 am | Room 5
Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights
Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
Unlocking the power of AI in verbatim coding
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
Wednesday | 11:15 am - 11:45 am | Room 4
Unraveling data quality mysteries: Technology’s role in market research execution
In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
We need to talk about Sydney!
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Thursday | 12:00 pm - 12:30 pm | Room 4
What makes vertical video ads a success? The dos and don’ts of ads on TikTok, Instagram and YouTube
TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a [...]
Wednesday | 10:30 am - 11:00 am | Room 1
Why (and how) the era of generative AI will change search
How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]
Thursday | 9:45 am - 10:15 am | Room 1
Why good enough isn’t good enough: Sample quality changes your research outcomes
In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]
Thursday | 9:00 am - 9:30 am | Room 5
Why is there a firewall between CX and MR and how do we bridge the gap?
MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Why luxury brands continue to invest in insights and innovation during tougher economic times
The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]
Wednesday | 11:15 am - 11:45 am | Room 2
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