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TBD
3:00 pm -
7:00 pm
Exhibitor Load-In
6:00 pm -
8:00 pm
Women in Research PartyRegister here.
7:00 pm -
11:00 pm
The Research Club PartyRegister here.
7:00 pm -
11:00 pm
MRxPros Community Dinner and LearnRegister here.
8:00 am -
6:30 pm
Registration and Expo Hall Open
8:15 am -
9:00 am
Morning Breakfast (Sponsored by The Brainfreeze Collective)Learn more.
9:00 am -
9:30 am
Room 1
Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person
Vanguard
Room 2
Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.
Research Defender, Cint, Forsta
Room 3
From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy
Bacardi (Grey Goose & Patron), Discover.ai
Room 4
AI and the new researcher hierarchy of needs
Zappi
Room 5
How to develop an insight leader’s playbook
IMA
9:45 am -
10:15 am
Room 1
Product testing innovation: Evolving from CLTs to real-world learnings with Clorox and Highlight
Highlight, The Clorox Company
Room 2
Sustainability: What does it even mean today?
Pulsar
Room 3
Understanding your consumer is everything: How a disruptor is positioning to win
buzzback, My Mochi
Room 4
Entertainment habits of a hard-to-reach audience
Comcast
Room 5
Unleash the power of AI and let’s transform the industry
Behaviorally, Colgate-Palmolive
10:30 am -
11:00 am
Room 1
What makes vertical video ads a success? The dos and don’ts of ads on TikTok, Instagram and YouTube
eye square
Room 2
Measuring the unmeasurable: Real strategies for research impact
Pinterest
Room 3
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
Quest Mindshare, Innovative Research Technologies
Room 4
Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation
Veylinx, The Kraft Heinz Company
Room 5
LGBTQ+ in America
Paramount
11:15 am -
11:45 am
Room 1
Leveraging activity-based methods to discover your brand’s aha moments
aha insights technology
Room 2
Why luxury brands continue to invest in insights and innovation during tougher economic times
Toluna, Beam Suntory
Room 3
NBC News: Unlocking a constant stream of the consumer voice through iterative research
quantilope, NBC News
Room 4
Unlocking the power of AI in verbatim coding
Ascribe, Toluna
Room 5
Let me explain Black, again (new presentation!)
Hunter-Miller, Inc.
12:00 pm -
12:30 pm
Room 1
Fast and now generations: AI and analytics to optimize survey experience among young respondents
YPulse, OvationMR
Room 2
Content that makes an impression: How primary research can enhance storytelling and marketing
aytm, Rocket Companies
Room 3
Products speak louder than words
QualSights
Room 4
“So, is that a good score?”: A Hershey’s and Dig Insights case study
The Hershey Company, DIG Insights
Room 5
Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey
Luth Research, Expedia
12:30 pm -
1:30 pm
Lunch Break (Light Food Fare in the Expo Hall)
1:30 pm -
2:00 pm
Room 2
Unraveling data quality mysteries: Technology’s role in market research execution
The Logit Group
Room 3
Humanity meets technology with an AI-first mind-set
Suzy, PepsiCo
Room 4
How Flixbus leverages LLMs for operational excellence
Caplena AG, Flix
Room 5
Beyond trackers: Protobrand’s breakthrough approach to brand health for Pladis
Protobrand, pladis
2:15 pm -
2:45 pm
Room 1
The universal truths of ag (and research!): Relationships and uncertainty are the name of the game
Communications for Research, Ag Access, Indigo Ag, Kris Engdahl, LLC
Room 2
Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world
Rival Group (Rival Tech and Reach3), McCormick & Company
Room 3
Size does NOT matter: How to deliver large-scale projects with a smaller team
E-Tabs, Element Market Research
Room 4
How to successfully integrate AI into your research toolbox
Ironwood Insights Group, PersonaPanels
Room 5
Love of learning: Career development in a changing market research industry
University of Georgia | MRII
2:45 pm -
3:15 pm
Afternoon Networking Break in the Expo Hall
3:15 pm -
3:45 pm
Room 1
Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights
Voxpopme, Microsoft
Room 2
Connecting with the new experiential consumer
GfK – an NIQ Company, The Clorox Company
Room 3
Disney case study: Engaging young, diverse Americans with cultural intelligence
Collage Group, Disney Advertising
Room 4
Agility on the line: Sweet insights are the icing on the cake
Curion, Bimbo Bakeries USA
4:00 pm -
4:30 pm
Room 1
Happiness factories, how brands can navigate today’s fan communities
BAMM, Meta
Room 2
Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment
Ipsos-Insight, LLC, Warner Bros. Discovery
Room 3
Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook
Black Swan Data, PepsiCo
Room 5
It takes two to tango: Getting the most from long-term supplier partnerships
Macy’s, Southpaw Insights
4:45 pm -
5:15 pm
Room 1
Like peanut butter and jelly, MR and UXR are better together
Vanguard
Room 2
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Beano Brain
Room 3
Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data
Rep Data, Simon-Kucher & Partners
Room 4
BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions
GoodQues
Room 5
Why is there a firewall between CX and MR and how do we bridge the gap?
CX Forums, Inc./Threads Research, Microsoft
5:15 pm -
6:30 pm
Cocktails with Quirk'sExpo Hall
8:30 pm -
10:30 pm
MR Jam SessionStitch Bar and Blues
8:00 am -
5:00 pm
Registration and Expo Hall Open
8:15 am -
9:00 am
Morning Breakfast (Sponsored by The Brainfreeze Collective)Learn more.
9:00 am -
9:30 am
Room 1
How Thomas’ refreshed their brand to attract younger audiences
Swayable, Thomas’s English Muffins
Room 2
AI for market researchers and Marketers: A practical guide
Simon/Myers
Room 3
The path to cultural relevance is paved with branded content
Paramount
Room 4
Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers
Fuel Cycle, Abercrombie & Fitch, Co.
9:45 am -
10:15 am
Room 1
Why (and how) the era of generative AI will change search
Stravito
Room 3
It’s O-fish-ial: How Goldfish Swim School transformed its CX strategy through data-driven emotion mapping though the entire customer journey
Martec Group, Goldfish Swim School Franchising, LLC
Room 4
Transforming insight at NPR
IMA
Room 5
Proven step-by-step methods to layer cultural context into your research for increased competitive advantage
Voxpopme, Ebony Marketing Systems
10:30 am -
11:00 am
Room 1
Real-world AI in action: How Tillamook accelerates insights and empathy
Canvs AI, Tillamook
Room 2
How Campbell’s leverages behavioral research and augmented reality to fuel innovation
Campbell Soup Company, NAILBITER
Room 3
AI, ML and data quality
Toluna
Room 4
Great taste, less waste: How Grounded used SightX to help Brita in their fight against plastic waste
SightX, Grounded World
Room 5
Take a trip into the world of text analytics: Analyzing data from surprising sources
Relative Insight
11:15 am -
11:45 am
Room 1
Keeping the humans in your AI research
Ipsos-Insight, LLC, Amazon Web Services
Room 2
Captivating consumer minds: Unveiling the power of attention in the e-commerce landscape
eye square
Room 3
How Molson Coors uses foresight to inform the innovation pipeline
MolsonCoors
Room 4
Gen Z unfiltered: Keeping it real with brands
MarketVision Research
Room 5
The value of simplification and focus when working on complex projects
Azure Knowledge Corporation, Marketing Analysts
12:00 pm -
12:30 pm
Room 1
End-to-end qualitative using AI enhancements
OvationMR, Qualibee
Room 2
Generative AI: Your new partner or the next threat?
Quest Diagnostics, Simon/Myers, The Palmerston Group, Jade kite, inca | Nexxt Intelligence
Room 3
Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing
Vanguard
Room 4
We need to talk about Sydney!
Rubiklab
Room 5
The meaning of meaning
RTi Research
12:30 pm -
1:30 pm
Lunch Break (Light Food Fare in the Expo Hall)
1:30 pm -
2:00 pm
Room 1
Reaching multicultural audiences in today’s media environment
Horowitz Research, BET Media Group
Room 2
A fireside chat: How Madewell found the perfect fit through communities with PA Consulting and Recollective
Recollective, Madewell, PA Consulting
Room 3
Be the change: Prioritizing social research at points of cultural inflection
Warner Bros. Discovery
Room 5
Research on research: The impact of generative AI on market research
inca | Nexxt Intelligence, The Logit Group
2:15 pm -
2:45 pm
Room 2
It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world
Colgate-Palmolive
Room 4
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
Quest Mindshare, Innovative Research Technologies
3:00 pm -
3:30 pm
Room 1
Propelled by insights: How Gatorade utilizes foundational research to drive brand growth
Gatorade/PepsiCo, Propel
Room 2
Online qualitative: Where to from here?
QualCore.com Inc., Online Moderator Training Institute
Room 3
Examining equity in patient care
Publicis Health Media, MyHealthTeam
Room 4
The art of decision-making: Practical techniques to lead in a data-driven world
Columbia University
Room 5
Protocepting: Turning great ideas into great product
Johnsonville, GLJ Research, LLC.
3:45 pm -
4:15 pm
Room 3
The journey of revamping our brand
Herbalife
Room 4
Solving real-world business problems through disciplined, strategic research
J.P. Morgan
Room 5
TBD
4:15 pm -
5:15 pm
Quirk's Happy HourRegistration Foyer
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