Ulyana Zavadskaya

Senior Manager, Consumer Insights & Strategy, The Kraft Heinz Company

Ulyana is a seasoned consumer insights leader and a visionary strategist. She spearheads the insights and strategy initiatives for the North American coffee business at Kraft Heinz, drawing from her wealth of experience at world-renowned organizations like the Hershey Company and Walmart. Throughout her career, Ulyana has amassed a trail of successful collaborations with prominent global brands and retailers across Canada and the United States. She is passionate about harnessing the power of data and unconventional research methodologies to decipher the intricacies of consumer behavior and turn the uncovered insights into winning business strategies.

Sessions from Ulyana Zavadskaya:

Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation

Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]

Details

Wednesday | 10:30 am - 11:00 am | Room 4