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Susan Fader

Qualitative Research Guru / Business Transformationalist, FaderFocus

Susan has received multiple awards for creating new ways of thinking about, designing and executing research. She guides businesses to be more successful by refocusing how they approach business challenges and think about people. She is a master moderator and interviewer with experience in range of categories and demographics, including pharma/health care, CPG, H&BA, financial, branding, entertainment, toys, electronics, travel and military personnel. She has designed and fielded global qualitative research studies in 30+ countries on five continents.


Sessions from Susan Fader:

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]

Details

Thursday | 2:15 pm - 2:45 pm | Room 5