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Steve Male

VP, Innovation & Strategic Partnerships, The Logit Group

Steve has over 12 years of market research experience having held roles in project management, field services and client-facing roles. Some of Steve’s core areas of focus include advancing Logit’s innovative methods of conducting market research, multicultural research and establishing strategic partnerships with other research firms and MR organizations.


Sessions from Steve Male:

Unraveling data quality mysteries: Technology’s role in market research execution

In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]

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Wednesday | 1:30 pm - 2:00 pm | Room 2

Research on research: The impact of generative AI on market research

Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]

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Thursday | 1:30 pm - 2:00 pm | Room 5