Stephanie Scalice

Sr. Market Research Manager, LinkedIn

Stephanie Scalice is a senior market research manager at LinkedIn, where she focuses on both quantitative and qualitative research to support the Talent Solutions business. Prior to this role, she’s worked on both the agency side at GfK and the brand side at Macy’s Inc. and PVH Corporation. In these roles, she led consumer research ranging from brand health to product/concept testing to shopper insights and segmentations. Outside of work, Stephanie chairs the ARF Young Professionals Advisory Board.

Sessions from Stephanie Scalice:

Reinventing NPS: A new way to measure perceived customer value for LinkedIn

LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]

Details

Thursday | 2:15 pm - 2:45 pm | Room 1