Scott Peiser

Sr. Manager, Consumer Insights, Gatorade/PepsiCo

Scott Peiser has been bringing insights to life across PepsiCo for the past seven years, having enjoyed the last four years across the Gatorade brands. Scott also spent time on PepsiCo’s Juice and Quaker businesses. Prior to PepsiCo, Scott found his passion in the marketing research industry on the agency side in Minneapolis.

Scott is a “Double Badger” with both an undergraduate and MBA degree from the University of Wisconsin-Madison. He is a native of metro Detroit and is gearing up for a Detroit Lions dynasty in the coming years.

Sessions from Scott Peiser:

Propelled by insights: How Gatorade utilizes foundational research to drive brand growth

Over twenty years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]